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Analysis, reflection, and forecasting about past and present business examples can help us as business owners and professionals to learn how to best position ourselves in the future so we do not repeat past mistakes.

This post is going to take a general look at Blockbuster, Netflix, and Redbox to see what has gone right, eh, and badly so we can apply these discoveries in our businesses.  The worst thing we can do is to be oblivious to what is going on around us and repeating the struggles that have been experienced and dealt with by others, instead of learning from them.  Crafting a successful business is challenging enough and we are bound to experience plenty of highs and lows ourselves, without repeating the ones from our predecessors, peers, and rivals.  

At one time, Blockbuster was the big name in the movie rental business.  They were everywhere for movie fanatics to get new releases and classics.  They were big when VHS was still a common medium to watch movies at home with and managed to stay relevant through the popularity of the DVD and somewhat into the use of BluRay.  Their challenge ended up being in their strategy to utilize only a standalone retail location as their way to service their customers.  Patrons of their business were required to go into their stores like they would any other retail location.  It required you look through their collection, wait in lines to check out, and to bring them back to avoid late fees.  Their adjustment of eliminating late fees and creating a mail-in or return to store policy only came after the popularity of Netflix soared and their market share dwindled.  They stayed committed to their business model for too long and it was only in a last ditch attempt at staying solvent that they incorporated the no late fee and the mail to get movies and return to store strategies.  By then the writing was on the wall and bankruptcy was looming.  Had they rolled out those strategies while Netflix was still in its infancy, we might be shipping blue envelopes instead of red ones.

Netflix came to be when DVDs were becoming all the rage and people were becoming less interested in going to a store to get movies.  People enjoyed the subscription model where their movies came right to them through the mail, where they created a wish list of movies they wanted, and by simply returning their movie with no late fees, the next movie on their list would come to them.  It was a really fluid process that was easy for people to understand and became about as commonplace as taking the garbage out, except in this case, they got a few hours of enjoyment.  Netflix has stayed relevant because they have constantly tried to evolve and remain current.  Instead of waiting for a trend to settle in and try to compete with a company that took advantage of an emerging fad, Netflix would create trial programs like online streaming, creating original in-house productions, and developing separate brands.  The first two were successful and have become common practices the company uses.  The latter was highly unsuccessful and was quickly abandoned.  Their ability to stay nimble and learn quickly from their lessons is what has allowed them to stay relevant.  The question remains, can they figure out a way to compete with a recent rival to come on the scene, Redbox?!

Redbox is a rental company that in many ways plays on the successful themes found in Blockbuster, movie theaters, and Netflix.  They get movie titles faster than Netflix does so in that way they rival movie theaters.  Since their kiosks are found outside grocery stores and gas stations, they use the “brick and mortar” concept but don’t require people to take a special trip to get a movie.  They are found in high traffic places that people are already going to on a regular basis.  They tapped into the things people actually dislike about Netflix and used it to create a huge competitive advantage for themselves.  Instead of requiring people to put a credit card on file and sign up for a monthly subscription, movies can be rented one or more at a time, for a nominal fee for each without much of a late fee if there is one at all, without a monthly commitment or providing financial information that gets stored.  Therefore, for people who like to keep a low profile and do not want to make a commitment, this becomes a great option for people who may not want the cyclical program Netflix offers or the streaming service.  

In this space, the question remains…is the fad that is Redbox going to eclipse Netflix?  Will they expand into the territory Netflix is in and try to gain their market share instead of simply carving out their own niche?  Or can Netflix learn from Blockbusters mistakes and utilize their large infrastructure and resources to prevent a company like Redbox from gaining any more popularity than they already have?  

While our analysis focuses on these three companies, it’s also important to look at how movie rental companies are dealing with the internet, Smart TVs, Apple TV boxes, mobile applications, Hulu, on demand, studios, actors, and theaters.  There are many who have tried to enter the space and for the most part, the many who have tried, have also failed.  So the key is not only trying to mimic what is already being done, but identifying a new way for movie goers to experience and interface with your service that is different.  Redbox learned from Blockbuster and filled a void that BB left when Netflix and online streaming services became the hot trend.  Now with Redbox on every sidewalk outside grocery stores and gas stations, one has to think, what is the next frontier for movies and users?  Who will identify them?  Who will end up victorious and who will we be studying as a case of bad business decisions?

Whether you are in the retail, movie, or rental industries - there are significant take away’s from the analysis of these three companies.

It’s important that you’re always aware of what is going on around you within your industry and vertical.  It’s not okay to just stay narrowly focused on what you’re doing, even if at the moment you’re doing well and your margins are respectable.  By the time you realize something is amiss, it may already be too late to change course and thwart the progress of a rogue competitor.  If you’re already in business and successful, it’s important you not only stay committed to the very things you’re doing well, it’s essential you divert some of your resources to try new things.  Some will succeed and most will fail, but it’s the process that you will learn from.  If you’re a new company, don’t simply try to become a twin of a giant.  You need to find a niche area for yourself so you can market yourself as being different than the giant.  You’ll find success by addressing a need people want that the giant isn’t satisfying.  Whether it’s a service that isn’t being provided or a lack of flexibility, find a way of providing a product or service that’s unique and distinct.  It’ll be far easier to become successful filling a void a giant like Netflix has left then to attempt to become Netflix’s miniature version.

Think through your business, your industry, your competitors, and your desired customer or client to identify how you can better transform your company to be successful right now, but more importantly, to stay relevant in one year, five years, and 100 years. 

To learn more about myself, our services, the types of things WSA has on the horizon, or topics you’d like discussed, please reach out.

- Derrick S. Wong, CEO of Winning Solutions Advisory LLC.

www.WSAWINS.com / 855. WSA. WINS / @WSAdvisory

www.DerrickSWong.com / Linkedin.com/in/DerrickSWong

Winning Solutions Advisory is a management advisory firm designed to help small to mid-size companies examine the effectiveness of their planning and innovation strategies regarding business strategy, branding, technology, finance, and legal. Our “call to fame” is identifying opportunities of potential in both startup and established companies before even the management or market has identified them. We then help to develop sound methods to transform the objectives into reality.

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Product packaging and how it’s done is important to how people experience your brand and company.  It’s oftentimes believed that once someone buys your product, you have overcome the greatest struggle in business:  turning a prospect into an actual customer.  However, the cost to keep a first time buyer into a repeat customer is far less expensive than trying to attract a first time customer.  The retention rate increases exponentially each time someone purchases from you.

So while your social media campaigns, commercials, and marketing strategies are essential to draw people in to try your company - once they pull you off the shelf at the grocery store or order from you at a restaurant, you want to be sure their experience is positive so they provide positive testimony to friends and purchase from you again.  

Since beer recipes and brewing isn’t my specialty, I’m going to give my impressions on the packaging and how it’s being branded so you can apply the takeaways with your product packaging to ensure you’re providing the best overall user interface and experience.

At first glance, the bottle is attractive and pretty traditional in its shape.  It’s shiny gold cap is eye catching and memorable.  It’s something you’d recognize again if you only saw the luminescent bottle with the amber lager hues and the gold top.  The white block letters with the beer name is easy to read and looks nice against the bottle color, but that’s where the positives end.  The brewery name does not have much sizzle to it and if you don’t look closely, your eyes could scroll past it.  Your eyes shouldn’t fixate on it since the attention should be to the lager name and the bottle/cap, but the company name should register so you can begin generating company name recognition.  This is important so when you see their Super Bowl commercial, you’ll have a nagging feeling that you’ve seen it before and explore their social media/website again.  Once you have a positive experience with this lager, you’ll be drawn to try other recipes they have but if you don’t remember the brewery, you might not be able to reference them when asking for it.  If you don’t register the name passively, instinctual recognition will not happen again.  

Just as color choice and back lighting or shadows is important, text choice is equally important, if not slightly more.  Each text chosen is important on the bottle.  You can tell care and time was given since the brew name, brewery name, brew type, ingredients and more each have a different text choice and color as to create separation for the eyes to be drawn to.  Given the consideration given, it’s important to make sure the decisions made will generate the results being sought after.

The text choice for the white cursive font and the muted red text is very difficult to read and requires the user to inspect it closely if they want to see what the content says.  It’s not easy to read at an arms length so after someone glances at it initially and pours it, their time looking at it is probably over with and the opportunity to generate context and nuances to create a memory are reduced.  

Any successful packaging or marketing should evoke a response on multiple levels so you are reaching a consumer both directly and indirectly, through active senses and secondary senses, and through various levels of consciousness.  The more text that is easily readable and the more about the packaging that is distinctly memorable, the better the chances are that a user will store information consciously and subconsciously that will help drive their buying decisions in the future.

Consider how your product is experienced by users.  Does your product and it’s packaging reflect the careful decision making and market testing that should be spent before making it ready for sale?  The wrapping is as important as what is contained inside it and the sales process used to drive a customer to purchase from you.  Don’t make the work on those two endeavors return you a less than desirable outcome.  A few well thought out decisions with your product packaging can make all the difference to help your company increase sales, improve customer retention, and aide in positive reputation dissemination.

To learn more about myself or our services, please feel free to reach out.

- Derrick S. Wong, CEO of Winning Solutions Advisory LLC.

www.WSAWINS.com / 855. WSA. WINS / @WSAdvisory

www.DerrickSWong.com / Linkedin.com/in/DerrickSWong

Winning Solutions Advisory is a management advisory firm designed to help small to mid-size companies examine the effectiveness of their planning and innovation strategies regarding business strategy, branding, technology, finance, and legal. Our “call to fame” is identifying opportunities of potential in both startup and established companies before even the management or market has identified them. We then help to develop sound methods to transform the objectives into reality.

Source: totalpackaging
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Harvard Library Is Hiring a 'Wikipedian in Residence'

graphicwheeler:

Harvard-university-cambridge-mass
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The Houghton Library on the Harvard campus holds the university’s collection of rare books. Inside its walls — in addition to objects culled from the old “Treasure Room” of Widener, the school’s principal library — you’ll find Medieval and Renaissance manuscripts;…

It’s a pretty amazing realization of how times are changing and the validation of Wikipedia when Harvard is willing to hire someone full-time to work on addressing their content on the omni-present information site. 

The website was and may still be the frustration for every teacher and professor currently in academics because of how readily students used it as a citable source in their papers and projects.  I remember professor’s telling our classes that Wikipedia could be used as a tool to familiarize ourselves on something and as a general reference point, but that it was not a reference material we could use in our papers to prove our thesis.  

With the advent of a “Wikipedian-in-Residence” at Harvard, does the website and online resource receive instant credibility that it may not have had before?  Given Harvard’s pioneering nature, does this mean that many institutions and companies will hire staff to ensure their presence on the site is favorable and accurate?  

There are five interesting questions this news creates.  First, when did a site of all things information known to have questionable merits of being factual become credible and worthy of attention from a place like Harvard?  Second, what about WIkipedia’s following drew Harvard’s attention and it’s need to pay attention to its library collection and institutional presence?  Third, what implications does this recognition by Harvard do for Wikipedia?  Fourth, with Harvard being a trendsetter among academic institutions and corporations, will being a “Wikipedian-in-Residence” become a common position for potential employees?  Fifth, will this eventually lead to a degree or certificate program for people to enroll in with marketing and business schools?

Is this position a trend we need to take notice of?  I would argue that this has been a long time coming.  How our brand is interpreted and disseminated is essential.  For many, our focus has been too focused on how we spread our branding and marketing through social media, the web, tv, radio, print, roadside, etc.instead of how our brand is received or experienced through third party sites  Sites like Wikipedia are important to scroll through and should be an important focus to personal brands, product brands, companies, and institutions.  Constant awareness and even damage control is important to perform if the resources exist to do so, to ensure your brand and reputation is not damaged and experienced in the wrong way.

It’s admirable Harvard is taking steps to ensure their collection and school is well represented.  It’s important that we take note and place more focus on how we are portrayed by high traffic sites.  For most employers, the focus needs to be broader but it’s a good sign that simply putting out credible information isn’t enough anymore.  It’s important to make sure the content already out there is accurate.

What steps will you take to make sure you’re represented well?

To learn more about myself or our services, please feel free to reach out.

- Derrick S. Wong, CEO of Winning Solutions Advisory LLC.

www.WSAWINS.com / 855. WSA. WINS / @WSAdvisory

www.DerrickSWong.com / Linkedin.com/in/DerrickSWong

Winning Solutions Advisory is a management advisory firm designed to help small to mid-size companies examine the effectiveness of their planning and innovation strategies regarding business strategy, branding, technology, finance, and legal. Our “call to fame” is identifying opportunities of potential in both startup and established companies before even the management or market has identified them. We then help to develop sound methods to transform the objectives into reality.

Source: graphicwheeler
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Whether you’re like me and you prefer to workout at your favorite gym facility, you can outfit your home with a few essentials so you never have an excuse like a blizzard to keep you from working out. My Total Gym, 110# weight set (my first weight set), ankle weights, weighted vest, foam roller, stability ball, jump rope, and frictionless slides give me a good variety of things to use to give me a good filler workout. Plus it’s good to do something while watching tv so you never just veg out on the couch. 

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Is there something that sets you apart and makes you memorable?  It can relate to your style, your mannerisms, your process, the way you think, how you relate back to your past, and so much more.  Whether you realize it or not, there is probably a few things that are distinctive about you.  Just like your fingerprint and your written signature, it’s impossible to duplicate the things that make you, you.

We often times try to hide the things that make us quirky and sets us apart from everyone else.  We want to stay mainstream and be a lot like everyone else while trying to attain the pinnacle of our field.  But it is through personal experience and observation that I’ve seen that you can be mainstream and successful while putting what makes you distinct front and center for everyone to see.  In fact, it’s the very people we try to emulate who are “mainstream” that learned throughout their careers to use what is distinctive about themselves to set them apart from their peers.  If they did it, why not us too?

Take a look at some the greats that we revere.  Some of what helped them to get noticed are the very things we overlook or try to hide.  Ellen Degeneres in her rise to fame was noted for her hush puppies, her candid yet wholesome comedy, and eventually her dancing.  Oprah’s work ethic and process is noted for her meticulous eye for detail and her need to be at the epicenter of all her projects.  Steve Jobs is a control freak about design and innovation while being committed to his style and desire to present his vision on a grand stage.   

For me, the things that make me distinct is my process, the way I think things through, my blunt approach, and my aloof nature.  Even from a young age, candid pictures of me typically caught me just staring off into space or just sitting somewhere alone away from it all.  At first glance, it just looks like a shy kid who is alienating themselves and not aware.  But for me, I like to understand an environment, a situation, an interaction, etc before I engage with it.  I’m very calculating and logical about things.  I want to understand what I’m about to get involved with inside and out, frontwards and backward, top down, etc.   To some degree, it’s so I’m not caught off guard.  And in other ways, it’s because I want to make sure that I can be an integral part of the dynamic from the outset.  I don’t want to bumble through something and leave people scratching their head.  Until I know how I plan to contribute, I stay quiet and observe.

I’ve been this way for awhile and interestingly, even as self aware of myself as I am, it took a few people mentioning that I do this, to realize how distinctive this process and approach to life was to how I do things.  I use to think I could hide this from people and that it would be quirky if people knew, but it’s actually intriguing to people that I’m so “reserved and observational” in the beginning.  Then once I’ve established my point of view and how I want to contribute, I basically do a 180 and become a dynamic part of the conversation or dynamic. My process has actually become a conversation starter and allowed me to demonstrate on a deeper level my insights into the situation and to reveal expertise.

This is one area I’m distinctly unique.  What about your process makes you different?  How can you put it front and center for everyone to see?  Is something you think is a hidden process for you actually more visible than you even realize?  Consider what your signature is and make sure to push it out into the public.  Actors have signature roles.  Fashion designers have signature styles that made them famous.  Architects have buildings that make them iconic.  Authors are noted for a specific book or genre.  CEOs are recognized for a certain company or product they were apart of.  Within your space, what sets you apart from everyone else?  It can be subtle or it be bold.  The great thing about a signature is that it can be anything you want.  For today, think of things that are already your signature and figure out how to let it be seen.  For another day, you can think of signatures you’d like to build into your life.

To learn more about myself or our services, please feel free to reach out.

- Derrick S. Wong, CEO of Winning Solutions Advisory LLC.

www.WSAWINS.com / 855. WSA. WINS / @WSAdvisory

www.DerrickSWong.com / Linkedin.com/in/DerrickSWong

Winning Solutions Advisory is a management advisory firm designed to help small to mid-size companies examine the effectiveness of their planning and innovation strategies regarding business strategy, branding, technology, finance, and legal. Our “call to fame” is identifying opportunities of potential in both startup and established companies before even the management or market has identified them. We then help to develop sound methods to transform the objectives into reality.

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The internet, through the use of social media, video sites, blogs, and websites, has given incredible opportunities for visibility and influence to people who would’ve never been seen prior to this technological emergence.  The ability to disseminate your point of view has never been easier.  If your message and content resonates with people, it’s becoming easy to generate a following and get your thoughts shared virally.

At WSA, we not only focus on developing a brand for our firm or for our advisors, we encourage our staff to develop their personal brands.  We believe that not only can we benefit from the possible areas and diversity their engagement with the community can provide our firm, we want to provide a fringe benefit of working for us by allowing them to connect to what we’re doing at our firm.  This interconnectedness allows them to at some point in the future to leverage our relationship to help them find their next opportunity, if and when the decision is made to leave our firm.

Our only fear, early in our firm’s evolution, was that someone’s personal brand would eclipse our firm’s brand but then we came to realize that it’s a great problem to have and one we would like to see since it gives us the opportunity to create it into a micro brand of ours and provide business infrastructure to help the brand grow systematically with a clear point of view with minimal blemishes, thus creating a win-win for all.

- Derrick S. Wong, CEO of Winning Solutions Advisory LLC.

www.WSAWINS.com / 855.  WSA.  WINS / @WSAdvisory

www.DerrickSWong.com / Linkedin.com/in/DerrickSWong

Winning Solutions Advisory is a management advisory firm designed to help small to mid-size companies examine the effectiveness of their planning and innovation strategies regarding business strategy, branding, technology, finance, and legal.  Our “call to fame” is identifying opportunities of potential in both startup and established companies before even the management or market has identified them.  We then help to develop sound methods to transform the objectives into reality.

(via ibmsocialbiz)

Source: ibmsocbiz
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she-works:

Anonymous

We want to hear from women: What’s your note to self – a piece of advice that’s helped you at work? Share your advice at http://she-works.tumblr.com

It’s The Tough Decisions That Helps Us Grow

Relationships and the need to deal with people can oftentimes cause the most stress for you within your personal and professional life.  Therefore, it’s important to make sure everyone you surround yourself is there for a reason.  So, while it may seem crude to do so, it’s important to take stock of the people in your life at regular intervals to determine who is benefiting you in what you are trying to achieve, who provides a net zero effect, and who is actually causing more harm and stress than good.  It’s the latter grouping that you need to assess carefully how you want to deal with it.  

It’s my general recommendation to distance yourself from those people and/or to cut your ties from them entirely.  Negative influences at a minimum will create unnecessary stress for you to deal with, thus leading to your performance output to decrease or could cause you to overlook important details because your full attention isn’t being given.  More severe consequences of negativity can be significant losses in money, liability exposure, missing important opportunities, etc.

Think of your general well-being and that of your business or job to be one of your most important priorities.  It’s the tough decisions that will set you apart from your peers and competition.  Not only will you see improved performance and results, you will find growth with regards to your overall character, outlook on future decisions you will need to make to advance yourself and your business, and give you more confidence when dealing with interpersonal relationships.

After years of making hard decisions to eliminate the negative influences in my life, I’ve begun attacking the issue of the net zero influences.  It’s my general belief that time is precious and you shouldn’t have anyone around who isn’t providing some sort of benefit to you whether it’s social engagement, a shared interest, educational gain, professional development, career opportunity, or a business collaboration.  Therefore, I review the places I’m involved in and the people I deal with on regular intervals who generally speaking don’t hurt my progression nor do they help me.  By eliminating these two groups, it provides me more time to spend on the things that are important to me and to find new avenues to meet people who align better with my priorities. 

- Derrick S. Wong, CEO of Winning Solutions Advisory LLC.

www.WSAWINS.com / 855.  WSA.  WINS / @WSAdvisory

www.DerrickSWong.com / Linkedin.com/in/DerrickSWong

Winning Solutions Advisory is a management advisory firm designed to help small to mid-size companies examine the effectiveness of their planning and innovation strategies regarding business strategy, branding, technology, finance, and legal.  Our “call to fame” is identifying opportunities of potential in both startup and established companies before even the management or market has identified them.  We then help to develop sound methods to transform the objectives into reality.

Source: she-works
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lehmannmaupin:

Teresita Fernandez's “Night Writing (Tropic of Cancer)” (2011) is featured in group exhibition “Cuban America: An Empire State of Mind,” opening today at Lehman College of Art, Bronx. 

It’s important to surround yourself with things that inspire you.

For me, I find inspiration around greatness, art, driving, and exercising.

As you can see, it’s a rather hodge part assortment of places I find my best ideas and where I sort through plans for my firm or for my clients.  So let me explain to you about each and what it means to me.

Greatness.  I love watching documentaries and interviews with people who have done something significant in their own space.  YouTube and Netflix has given me access to them in a way that’s never been possible before.  In my opinion, it’s a crime to not take advantage of this access.  I start my day watching something to get my creative juices flowing.  As of late, The Hollywood Reporter on YouTube has great interviews with actors, actresses, producers, directors, writers, etc. who have achieved something great in movies they’ve recently made.  Its great to see parallels between what they’ve done and what I’m trying to do.  It’s also nice to come away with things I want to play with in my own professional life.

Art.  There is something so captivating about art.  For me, art exists in painting, ceramics, sculpture, dance, nature, architecture, design, etc.  It’s not just about the final production, but the process it took to get there.  I like to try and get inside the head of the creator to determine what they faced to arrive at their final piece.  The attached picture is something I could get lost in for hours because there are so many nuances to focus in on.  You can look at the composition and think about how the three frames add to the dynamism of the panoramic photo.  You can focus in on the photo itself and get lost in the colors of the sunset in the landscape.  You can become philosophical about both regarding how the three different frames essentially captures three very different modes of thinking, emotion, and feeling within the same event in the same place with regards to the amount of light and visibility in each frame.  The possibilities are endless and the ability to get lost in your thoughts about this is what is really so powerful and helpful to get me inspired.  

Driving.  While the focus is obviously on the road and everyone around you, it’s usually a place where I am alone and allowed to just hone in on my thoughts.  It’s a great time to talk things through and because of the era of hands-free we live in, you don’t look crazy talking to yourself since people just assume you’re talking to someone on the phone.  If you drive a lot like I do, it’s a great time and place to listen to audio books.  I usually pick something educational that provides personal and professional development, but it’s your time away from it all so it could really be anything.  Overdrive and libraries these days allow you to access great audiobooks for free, so why not take advantage of it?!

Exercise.  My time at the gym for me is very therapeutic.  It’s my time away from everything.  While I focus on my workout program, I am also able to plan my next day, my week, think through the projects I’m working on, have internal debates about problems I’m facing, etc.  The bonus in doing this at the gym is that when I become frustrated about a road block I am experiencing, I can push it away in a dumbbell bench press or squeeze on it until it pops doing a cable flye.  It’s a pretty effective way to visualize you getting rid of the things that might hold you back.  Plus, besides using my phone to listen to Pandora, it’s really my only time in the day away from email, web browsers, productivity apps, etc.  The separation from technology and the internet is very liberating.

Whatever you do to find inspiration or to clear your head, be sure to find something that’s effective for you.  Once you find it, you’ll see a marked improvement in the quality of work you produce plus a jump in quantity. 

- Derrick S. Wong, CEO of Winning Solutions Advisory LLC.

www.WSAWINS.com / 855.  WSA.  WINS / @WSAdvisory

www.DerrickSWong.com / Linkedin.com/in/DerrickSWong

Winning Solutions Advisory is a management advisory firm designed to help small to mid-size companies examine the effectiveness of their planning and innovation strategies regarding business strategy, branding, technology, finance, and legal.  Our “call to fame” is identifying opportunities of potential in both startup and established companies before even the management or market has identified them.  We then help to develop sound methods to transform the objectives into reality.

Source: lehmannmaupin
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Why I Turned Down Apple For A Startup

fastcompany:

On Sunday nights, will you dread going back to work on Monday? In three years, will you want to be at the same company? These are all small, but important things. When ‘work doesn’t seem like work,’ quality of life soars.”

It’s essential to have a clear understanding of why you’re in a certain role or pursuing a certain direction.  It’s too common these days just because it’s what is expected of you or because it provides a pay check.  It’s important to make informed decisions that determine the direction your life will take instead of letting things happen to you.  If you allow the latter to happen, you could find yourself years or decades from now not sure what you’ve been working so hard and long on with mountains of confusion and regret.  A little self inquiry will go a long way.

Understanding your priorities is crucial.  By knowing what is important to you and how you want it to take shape, you can determine what path is going to be best for you.  Certain positions and certain companies are not going to fit your priorities well, so instead of trying to fit a square peg into a round hole, try to find someplace to be that gels with you.

Your work and home lives should exist harmoniously.  For many, their professional and personal lives operate on two completely separate planes, never ever coming together.  It’s an oil and vinegar relationship which will often time lead to conflict, extra stress, and confusion.  The work you do “in the office” versus the work you do “at home” should communicate well with each other and allow for the demands that arise in either setting.  It should never be an either or situation.  Think of the two as the two people in a marriage.  If one is always placing demands on the other without providing thoughtful consideration and in the end making compromises, the partnership is likely to end badly.  The way you balance your professional and personal dynamic is no different.

This article showcases the thought process someone took in determining what should be his next path.  Instead of being instantly lured by the flash a Fortune 10 company can provide, he took a moment to step back and consider what he really wanted for himself both in the short term and in the long term.  The process may take some time but the potential gain and reward will far outweigh the possible negative consequences of trying to do something that doesn’t fit your priorities or values well.

- Derrick S. Wong, CEO of Winning Solutions Advisory LLC.

www.WSAWINS.com / 855.  WSA.  WINS / @WSAdvisory

www.DerrickSWong.com / Linkedin.com/in/DerrickSWong

Winning Solutions Advisory is a management advisory firm designed to help small to mid-size companies examine the effectiveness of their planning and innovation strategies regarding business strategy, branding, technology, finance, and legal.  Our “call to fame” is identifying opportunities of potential in both startup and established companies before even the management or market has identified them.  We then help to develop sound methods to transform the objectives into reality.

Source: fastcompany
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The Secrets of The Best Public Speakers

fastcompany:

American culture places a premium on the ability to speak confidently before a crowd. Career counselors will tell you it’s a sure path to professional success. Compelling speakers can achieve positions of power and wealth.

"Think of it like a planned conversation. You know where the conversation’s going…but you’re loose enough in the moment to make it up a little bit as you go along. You want to have 80 percent of it prepared and allow 20 percent to be spontaneous.”

How celebs and politicians manage to deliver smooth and seemingly spontaneous performances

The ability to speak dynamically in public is a valuable skill to possess, but there is a greater concept that requires consideration.  It’s the ability to build a respectable and attention drawing brand.  This can be either built around a specific person, a business, a product, an event, etc.  While brands can be built on many things using a variety of different mediums, a mouthpiece that demands respect and engages its audience is especially crucial to generate visibility, provide for retention of users, and to create demand.  Without a centerpiece or a central core of well spoken individuals, it will be challenging to provide a message that people connect with and want to interact with on a deeper level.  Once you have a deeper understanding of this need, learning how celebs and politicians do it becomes ever more important.  

- Derrick S. Wong, CEO of Winning Solutions Advisory LLC.

www.WSAWINS.com / 855.  WSA.  WINS / @WSAdvisory

www.DerrickSWong.com / Linkedin.com/in/DerrickSWong

Source: fastcompany